BEGIN:VCALENDAR
PRODID:-//Sched.org Web 2.0 Expo 2008//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:chris
BEGIN:VEVENT
DTSTART:20080422T090000
DTEND:20080422T120000
UID:67340af1230695299c59587c6cc23018@chris.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Starting Up: Strategies for Financing & Growing Your Web 2.0 Startup
DESCRIPTION:If you're getting ready to start a Web 2.0 business\, or you're looking for seed capital\, this workshop is for you. Learn what early stage investors are looking for\, how to assess and present your business for funding\, and what to expect from the process. Topics include financing\, marketing\, revenue models\, and managing all the other hats every startup entrepreneur needs to wear.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2022\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2445
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T130000
DTEND:20080422T160000
UID:243c190cb27e7a57c2886f451b0311a7@chris.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Experience-driven Product Strategy
DESCRIPTION:Based on a new O'Reilly book by the strategy and design experts at Adaptive Path\, this workshop will help you learn how to make user experience a strategic advantage. As the factors affecting our business get more complex\, we must deal with greater and greater uncertainty.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2003\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3234
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T130000
DTEND:20080422T160000
UID:a48db521c33d6db9c0cbf61417c94afc@chris.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Intro to Blogs & Social Media Marketing 101
DESCRIPTION:This workshop will cover the fundamentals of blogging\, social media marketing\, and community evangelism using a variety of tools\, content\, and techniques (but primarily blogging!). Additional topics to cover may include viral videos\, photoblogging\, podcasting\, and microblogging\,
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2009\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3291
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T130000
DTEND:20080422T160000
UID:c14032a40e1b76e57b5e2fc940b46851@chris.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Startup Metrics 101: Product & Marketing Workshop
DESCRIPTION:This workshop will explain how to use a simple 5-step model for startup metrics to make better product & marketing decisions. The model focuses on measuring user activity at five basic levels of conversion: Acquisition\, Activation\, Retention\, Referral\, & Revenue. We'll also provide a basic intro SEO for Startups\, and we'll do live "Startup Makeover" reviews at the end of the workshop.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2010\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3489
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T094000
DTEND:20080423T103000
UID:dc8ca6e119264aaa9205be3908d870ff@chris.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Sticky Eyeballs: How UX Wins Market Share
DESCRIPTION:You have the next great idea. Now it's time to build it. Great ideas don't sell themselves. How do you create passionate users? With rich\, interactive\, and sticky User Experiences that engage your users and keep them. Join us to see incredible User Experiences designed for both startups and market leaders and learn how incredible experiences have won markets.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2016\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3446
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T105000
DTEND:20080423T114000
UID:8c0438b069ba65fb626b24b7b336afb4@chris.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Children of Flickr: Making the Massively Multiplayer Social Web
DESCRIPTION:The presenters on this panel are each working to integrate video games into online life. Points\, levels\, distributed persistent social play: metrics for cooperation and competition borrowed from video games and woven into the web. Learn how video game mechanics can create social cohesion and promote participation in innovative web services.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2144
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T144000
DTEND:20080423T153000
UID:9efb0de650ceeee725e4a0bd51b03481@chris.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Creating and Engaging Virtual World Communities
DESCRIPTION:This panel explores the challenges of engaging Virtual World users by enabling dialogue\, balancing programmed entertainment with user-generated content\, and maintaining a sense of user ownership.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/346
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T110000
DTEND:20080424T115000
UID:ed9ead2951e12b4babafb67109a9c77c@chris.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Maximizing Ad Revenue Through Format Optimization
DESCRIPTION:This session describes how advertising revenue can be maximized on difficult to monetize sites\, like social networks\, through subtle change to text ad format: color\, size\, placement\, etc.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/503
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T144000
DTEND:20080424T153000
UID:9f16c39f8486567d47b0f122fe1b6794@chris.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Understanding Mobile: From Web 2.0 to World 2.0
DESCRIPTION:The mobile web is not just about accessing the Web from your phone-mobile phones that are location aware\, temporally situated\, and socially connected will transform our experience of the Web\, the world\, and ourselves.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3406
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T155000
DTEND:20080424T164000
UID:bcf8f88705b2a32f47ac3bfca94f25e8@chris.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:After The Phone Rings: Money and Mobile Content
DESCRIPTION:As sales of ringtones and mobile applications decline\, developers and content creators need to reconsider how to make money from mobile users. Looking to models used on the desktop Internet is increasingly attractive.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3371
TRANSP:TRANSPARENT
END:VEVENT
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