BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org Web 2.0 Expo 2008//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART:20080422T190000
DTEND:20080422T210000
SUMMARY:Ignite SF
DESCRIPTION:If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Launch a web site? Teach a hack? We'll find out during Ignite SF at Web 2.0 Expo SF.
CATEGORIES:AFTERHOURS
LOCATION:DNA Lounge\, 375 11th Street\, San Francisco\, CA
SEQUENCE:0
UID:57511f6fd8bb4a7570fae95a60e2962c@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4265
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:Comparing Social Platforms
DESCRIPTION:More information coming soon
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:bc0087217c5a30d20fa6dc403119ec28@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3224
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T094000
DTEND:20080423T103000
SUMMARY:Design Learnings from Viral Applications
DESCRIPTION:Participants will learn best practices and hear case studies on how to design and distribute engaging viral applications on the social web.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:f5d4acf93b442d625225e5d931fbed4a@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3313
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T133000
DTEND:20080423T142000
SUMMARY:The Facebook Platform: Finding Success in the Facebook Economy
DESCRIPTION:This panel will examine the Facebook economy and the larger issues around social networks as infrastructure. How big is the potential? Who has seen success? What lessons have been learned?
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:de8212e9af0795ceaaa42ede734617f3@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1133
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T144000
DTEND:20080423T153000
SUMMARY:Emerging Ad Exchanges: Bidding on Banners and Beyond
DESCRIPTION:Join a discussion on how consolidation in the ad space\, including Google's purchase of DoubleClick\, Yahoo!'s purchase of Right Media\, and Microsoft's purchases of aQuantive\, impacts businesses.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:21cec74dab540ab97a2201e1349caf0b@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/713
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T144000
DTEND:20080423T153000
SUMMARY:Implementing an OpenSocial Container
DESCRIPTION:Building apps for Facebook and MySpace have become all the rage\, but how can you get people to build apps for your site? Learn the ins and outs of implementing the OpenSocial API into your web site.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:659338ddca1f7528b8eb9da8ea8d26ec@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2380
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T161000
DTEND:20080423T163000
SUMMARY:O'Reilly Radar
DESCRIPTION:More information coming soon
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:672abb996e42b778216e0e9aae2873cc@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3423
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T163000
DTEND:20080423T170000
SUMMARY:A Conversation with Max Levchin
DESCRIPTION:Conversation
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:d6c9ccf6b19e9efac8e0280b06b8a1bf@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3326
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T174500
DTEND:20080423T175500
SUMMARY:The Myths of Innovation
DESCRIPTION:Hype and tall tales dominate our knowledge of innovation history\, and without awareness of the truth\, we are set up to fail as innovators. This fun\, fast paced\, opinion provoking keynote\, based on the recent bestselling book The Myths of Innovation (O'Reilly 2007)\, will dissect the deepest mythologies in tech invention to reveal truths everyone can use in their own work.
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:f7616f4815cdd57adea387841770d3c6@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1897
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T190000
DTEND:20080423T220000
SUMMARY:South Park Crawl
DESCRIPTION:On the evening of the first day of the full conference\, local Web 2.0 companies and sponsors hosting from popular South Park restaurants will open their doors to conference attendees for the biggest and best party of the year. Attendees will arrive with a map of the participating venues and a mission to eat\, drink and network.
CATEGORIES:AFTERHOURS
LOCATION:South Park\, SF\, 108 South Park\, San Francisco\, CA
SEQUENCE:0
UID:a96bdd79a840031036489b9a41433ca2@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3483
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T190000
DTEND:20080423T220000
SUMMARY:The Big Open Y! Party
DESCRIPTION:If you're attending Web 2.0 Expo\, stop by and see us on the South Park Crawl. Join Yahoo! and YDN for a chill spring evening at the Brickhouse\, home of Fire Eagle\, Y!Live\, and Yahoo! Video. Food\, beer\, DJs\, and windows open. (RSVP on Upcoming)
CATEGORIES:AFTERHOURS
LOCATION:Yahoo Brickhouse\, 500 3rd St\, San Francisco\, CA
SEQUENCE:0
UID:262a3f12cf5513f712aed0a32de22a24@gregc.web2-sf08.sched.org
URL:http://upcoming.yahoo.com/event/469035/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T100000
DTEND:20080424T101500
SUMMARY:Yahoo! and Open Platforms
DESCRIPTION:Keynote
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:5f7f26a22d4a040fb84e7672345d7178@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3623
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T110000
DTEND:20080424T115000
SUMMARY:Facebook Marketing: Best Practices
DESCRIPTION:Learn from this panel of deployment experts as they discuss strategy and tactics for successful marketing on Facebook. Panel topics to include flyers\, advertising\, groups\, sponsored groups\, fan pages\, widgets\, and Beacon.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:be4b39307704d35a63c78d3deaff39d5@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2270
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T133000
DTEND:20080424T142000
SUMMARY:Web 2.0 Product Management: Optimizing Metrics and Viral Growth
DESCRIPTION:Want to be a Product Management Jedi? Web 2.0 product managers need to master new skills to achieve success. Products with a viral nature cause the product and the marketing of the product to be closely coupled. Come learn best practices in Web 2.0 Product Management.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:4397c066ceb8df73ab43b72659b8254d@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2269
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T144000
DTEND:20080424T153000
SUMMARY:Bling\, Bling: Monetizing and Marketing Through Widgets
DESCRIPTION:Widgets are no longer just for show-embeddable applications now offer an additional strategy for marketing and monetizing online content on social networks and the Web.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:d5801d70aa5f67270f8cc1a4f243b3cd@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1129
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T144000
DTEND:20080424T153000
SUMMARY:Open Platforms in Web 2.0
DESCRIPTION:RSS\, Atom\, Jabber\, OpenID\, OAuth\, Microformats\, and other open community-built technologies took off in 2007 due to a desire to have portable data and social graphs. This talk looks at what caused this topic to become so important\, how various open technologies can help to solve these problems\, and who is doing it right.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:96f441f85f62cc41596073a738a4f0bc@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1799
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T155000
DTEND:20080424T164000
SUMMARY:Google App Engine: Making it Easier For Developers to Build and Scale Apps
DESCRIPTION:In this session\, we'll discuss the issues developers face building web applications and how developers can leverage Google App Engine to build and scale web applications.
CATEGORIES:PANEL
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:753498d84446a8fc05fc5ca5729333d3@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4297
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T180000
DTEND:20080424T200000
SUMMARY:Amazon.com Networking Party
DESCRIPTION:Drinks and appetizers will be served from 6:00 ? 8:00 pm. Feel free to stop by and chat with our engineers about some of the cool projects they are working on and sign up for free giveaways!
CATEGORIES:AFTERHOURS
LOCATION:Jillian's @ Metreon\, 101 4th St\, San Francisco\, CA
SEQUENCE:0
UID:c9c3fdc67cd487b9ab0f413687977e44@gregc.web2-sf08.sched.org
URL:http://www.facebook.com/topic.php?uid=6972960853&topic=4431
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T210000
DTEND:20080425T020000
SUMMARY:Netvibes Party
DESCRIPTION:Please join us for conversation and cocktails at our second annual celebration of all things 2.0...starting with widgets\, of course! RSVP required: http://blog.netvibes.com/sfparty/
CATEGORIES:AFTERHOURS
LOCATION:111 Minna Gallery\, 111 Minna St\, San Francisco\, CA
SEQUENCE:0
UID:5a4e8c37c38481e78bf4be71e53145fb@gregc.web2-sf08.sched.org
URL:http://blog.netvibes.com/sfparty/index.php
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T110000
DTEND:20080425T115000
SUMMARY:Games 2.0: Why the Future of Games Looks More Like Zombies and Scrabulous and Less Like Halo 3
DESCRIPTION:Games are getting easier and cheaper to build as the drivers of Web 2.0 spill into the games industry. This presentation explores the key drivers of this disruption and identifies some promising paths to create large businesses out of the opportunity.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:59ece7987c89bc325b6671263889c260@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2268
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T133000
DTEND:20080425T142000
SUMMARY:Yahoo! and Open Platforms - A Deeper Dive
DESCRIPTION:In this session Neal Sample will talk about Yahoo!'s approach to developing open platforms that enable developers to create websites and applications that can deliver more relevant\, compelling and engaging experiences for users.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2014\, San Francisco\, CA
SEQUENCE:0
UID:10a41c3bfd650f78a5eecb17f1ca5cae@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4349
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T155000
DTEND:20080425T164000
SUMMARY:Web 2.0 Workflow
DESCRIPTION:The new web has become more than interaction; more than design. In this rapid-paced environment\, companies and teams need to rethink their process and methodologies to keep up to the pace. Workflow veteran Kelly Goto combines both Agile and User Centered Design (UCD) methodologies to provide you with a new arsenal of best practices to align your design and development processes.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:a516a4aef8d223889c99a355bdba9f07@gregc.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3670
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