BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org Web 2.0 Expo 2008//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART:20080422T090000
DTEND:20080422T120000
SUMMARY:SEO Friendly Web Application Design
DESCRIPTION:You've architected your site to run flawlessly in Firefox and IE\, but how well is it being crawled by the search engines? With search now driving more than 30% of all traffic to many websites\, the answer to this question could have a significant impact on your business. Come learn the best practices for designing your web site in this interactive session for web developers.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2014\, San Francisco\, CA
SEQUENCE:0
UID:dae9f197740e9a2d9b93ccb6a91071fd@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4294
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T090000
DTEND:20080422T120000
SUMMARY:Adobe Flex and AIR Boot Camp
DESCRIPTION:This session is designed for developers with little or no experience in Flash who want to learn how to build rich internet and desktop applications in three hours. Attendees will build nine projects.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:8cc30c1646a7685af8b5ad1036e970e6@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/962
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T090000
DTEND:20080422T120000
SUMMARY:Building an App for Social Platforms
DESCRIPTION:In this session\, participants will learn how to build a multiplatform application\, and the do's and don'ts of what it takes to design and implement engaging apps that are well received by a social network audience.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:2d6b7c60ad3610c77d88bcb834d6cf37@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3316
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T090000
DTEND:20080422T120000
SUMMARY:Starting Up: Strategies for Financing & Growing Your Web 2.0 Startup
DESCRIPTION:If you're getting ready to start a Web 2.0 business\, or you're looking for seed capital\, this workshop is for you. Learn what early stage investors are looking for\, how to assess and present your business for funding\, and what to expect from the process. Topics include financing\, marketing\, revenue models\, and managing all the other hats every startup entrepreneur needs to wear.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:67340af1230695299c59587c6cc23018@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2445
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T130000
DTEND:20080422T160000
SUMMARY:Building Next Generation Web 2.0 Applications
DESCRIPTION:This in-depth workshop provides an exploration of the next generation of techniques for creating compelling and highly competitive Web applications. Designed especially for the Web architect and product manager\, this session closely examines the latest trends and techniques for leveraging Web 2.0 concepts in Web applications to achieve high levels of growth and user adoption.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2014\, San Francisco\, CA
SEQUENCE:0
UID:6022123c15673cfcbfeef8d8d933337c@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3587
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T130000
DTEND:20080422T160000
SUMMARY:Creating Semantic mashups: Bridging Web 2.0 and the Semantic Web
DESCRIPTION:This tutorial will identify how the architecture of participation can be extended by combining open data and open source semantic technologies. We will use simple\, hands-on examples to expose participants to semantic techniques that are possible today. The tutorial will culminate by working through the development of a semantic widget for movie reviews that makes use of the techniques described.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2006\, San Francisco\, CA
SEQUENCE:0
UID:3cf6fd75d6f2ef46fa6da2c30259f0b4@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2961
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T130000
DTEND:20080422T160000
SUMMARY:Intro to Blogs & Social Media Marketing 101
DESCRIPTION:This workshop will cover the fundamentals of blogging\, social media marketing\, and community evangelism using a variety of tools\, content\, and techniques (but primarily blogging!). Additional topics to cover may include viral videos\, photoblogging\, podcasting\, and microblogging\,
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:a48db521c33d6db9c0cbf61417c94afc@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3291
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T130000
DTEND:20080422T160000
SUMMARY:Startup Metrics 101: Product & Marketing Workshop
DESCRIPTION:This workshop will explain how to use a simple 5-step model for startup metrics to make better product & marketing decisions. The model focuses on measuring user activity at five basic levels of conversion: Acquisition\, Activation\, Retention\, Referral\, & Revenue. We'll also provide a basic intro SEO for Startups\, and we'll do live "Startup Makeover" reviews at the end of the workshop.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:c14032a40e1b76e57b5e2fc940b46851@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3489
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:Comparing Social Platforms
DESCRIPTION:More information coming soon
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:bc0087217c5a30d20fa6dc403119ec28@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3224
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:Designing the RIA Experience (Adobe "Thermo"?)
DESCRIPTION:A sneak peak at "Thermo"? (code name)\, the new design tool from Adobe that will enable designer and developer collaboration throughout the process of creating engaging web applications.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
SEQUENCE:0
UID:4dfb3ea84d2737a48be3c1e054119745@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/832
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:Enterprise Mashups
DESCRIPTION:What's your enterprise mashup strategy? As an IT manager you may soon be asked this question as mashups evolve from a consumer internet trend to a force in corporate IT. This session examines the trends\, strategy\, and tactics for enterprise mashups.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:2798366203aaee416cec5045a2f45811@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2133
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:Increase the Probability of Entrepreneurial Success: Opportunity Computing Expands the Web as the Platform
DESCRIPTION:Entrepreneurs from leading Web App companies will discuss the challenges and opportunities that the Web as a platform brings. Come learn from their experience and vision\, and get answers to questions you have about the Web as a platform\, like "How is Opportunity Computing expanding the Web as a platform\, and how can I take advantage of it to increase my probability of success?"
CATEGORIES:PANEL
LOCATION:Moscone West\, 2014\, San Francisco\, CA
SEQUENCE:0
UID:a7c43071515d8d549db3c59642b2ab3c@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3439
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:Innovation Matters for the Next Generation Web
DESCRIPTION:An introduction to the newest infrastructure innovation from IBM for the Web 2.0 build out environment. Solving the challenges of dense environments through optimized power and cooling technologies which reduce the cost to acquire and operate a massive scale out data center.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2016\, San Francisco\, CA
SEQUENCE:0
UID:1fe35f0c5633a5452d043f24326f2f58@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3353
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T094000
DTEND:20080423T103000
SUMMARY:Creating a Coherent Social Strategy for Business
DESCRIPTION:Lurching from one Web 2.0 technology to the next\, with no plan or buy-in from senior executives? It's time to develop a social strategy that delivers business results. This session will lay out a framework that creates a social strategy based on meeting business objectives with real-world ROI.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:dad6e5e83c6eb215770b7d370f4b20c3@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2277
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T094000
DTEND:20080423T103000
SUMMARY:Design Learnings from Viral Applications
DESCRIPTION:Participants will learn best practices and hear case studies on how to design and distribute engaging viral applications on the social web.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:f5d4acf93b442d625225e5d931fbed4a@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3313
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T105000
DTEND:20080423T114000
SUMMARY:A Symfony Answer
DESCRIPTION:An exploration into how to work with open source frameworks to create a complete framework (PHP\, JS\, CSS) for the enterprise. The main focus will be on how Yahoo! redeveloped Y! Answers with symfony and Yahoo! User Interface libraries. Attendees will learn what worked and what didn't when building a large Web 2.0 product from open source tools.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
SEQUENCE:0
UID:e23da7c2f1c2473df3d307c67932d054@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2368
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T105000
DTEND:20080423T114000
SUMMARY:Consumer 2.0: How Web 2.0 is Changing Moods\, Metrics\, & Monetization
DESCRIPTION:Consumers are rapidly adopting new behaviors powered by Web 2.0 technologies. What can demographics\, metrics\, and market research tell us about users\, usage\, and monetization? Find out more from this panel of consumer research experts about changes in online user behavior and how it affects internet marketing techniques.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:2d67902a932c797014f85108bf1e41fb@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3238
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T105000
DTEND:20080423T114000
SUMMARY:Data Portability\, Privacy\, and the Emergence of the Social Web
DESCRIPTION:"Who you know"? is a key ingredient of a large number of socially enabled services; yet users are increasingly frustrated at having to re-establish relationships on every new site they visit. We'll describe the social landscape today\, the technologies that are changing what's possible\, and where the Social Web is headed.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:edfa146796049c3c4087327dee2c7553@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3251
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T133000
DTEND:20080423T142000
SUMMARY:IBM: Web 2.0 Goes to Work
DESCRIPTION:Web 2.0 is changing the way companies think\, work\, and run their businesses. From mashups to social networking\, these new tools and principles can help improve employee effectiveness\, solve business problems\, and change the model for smart\, social business interactions. Hear what IBM is doing internally\, and how they're helping organizations realize the value of Web 2.0 in the enterprise.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2016\, San Francisco\, CA
SEQUENCE:0
UID:af736142ab5cc97c55bcbff56e6ebef2@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3354
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T133000
DTEND:20080423T142000
SUMMARY:Mashing Up: Taking Enterprise Mashups to the Next Level
DESCRIPTION:To increase the power of enterprise mashups\, IT and business users need to expand the scope and include the intellect captured by popular Web 2.0 technologies. This session uncovers how social enterprise mashups can enable valuable on-the-fly information exchanges and develop new ideas to create competitive advantage.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2014\, San Francisco\, CA
SEQUENCE:0
UID:c72b9850a497f5e0a781c29e5fbfa781@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3357
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T133000
DTEND:20080423T142000
SUMMARY:The Facebook Platform: Finding Success in the Facebook Economy
DESCRIPTION:This panel will examine the Facebook economy and the larger issues around social networks as infrastructure. How big is the potential? Who has seen success? What lessons have been learned?
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:de8212e9af0795ceaaa42ede734617f3@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1133
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T144000
DTEND:20080423T153000
SUMMARY:Design Your API: Learnings from Twitter and Stamen
DESCRIPTION:Web 2.0 owes much of its success to APIs: protocols to create\, distribute\, update\, and modify the valuable data that comprises the Web. Alex Payne and Michal Migurski will discuss the design of web service APIs from the dual perspectives of client and provider\, outlining best practices and cautioning against worst cases.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:b42c5ef4d405c666823c3870f15f86df@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2266
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T144000
DTEND:20080423T153000
SUMMARY:Emerging Ad Exchanges: Bidding on Banners and Beyond
DESCRIPTION:Join a discussion on how consolidation in the ad space\, including Google's purchase of DoubleClick\, Yahoo!'s purchase of Right Media\, and Microsoft's purchases of aQuantive\, impacts businesses.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:21cec74dab540ab97a2201e1349caf0b@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/713
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T144000
DTEND:20080423T153000
SUMMARY:Implementing an OpenSocial Container
DESCRIPTION:Building apps for Facebook and MySpace have become all the rage\, but how can you get people to build apps for your site? Learn the ins and outs of implementing the OpenSocial API into your web site.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:659338ddca1f7528b8eb9da8ea8d26ec@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2380
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T160000
DTEND:20080423T161000
SUMMARY:Opening Welcome
DESCRIPTION:Welcome
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:49ed95307ed5c4a00475882d48569c82@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3420
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T163000
DTEND:20080423T170000
SUMMARY:A Conversation with Max Levchin
DESCRIPTION:Conversation
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:d6c9ccf6b19e9efac8e0280b06b8a1bf@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3326
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T170000
DTEND:20080423T171000
SUMMARY:Get Mesh!
DESCRIPTION:Keynote
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:d8185bafb1210edfdc74114c968a1229@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3532
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T173500
DTEND:20080423T174500
SUMMARY:What AIM Knows
DESCRIPTION:Keynote
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:700783fc00c61904b9d99dd04afd891d@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3396
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T174500
DTEND:20080423T175500
SUMMARY:The Myths of Innovation
DESCRIPTION:Hype and tall tales dominate our knowledge of innovation history\, and without awareness of the truth\, we are set up to fail as innovators. This fun\, fast paced\, opinion provoking keynote\, based on the recent bestselling book The Myths of Innovation (O'Reilly 2007)\, will dissect the deepest mythologies in tech invention to reveal truths everyone can use in their own work.
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:f7616f4815cdd57adea387841770d3c6@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1897
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T175500
DTEND:20080423T180000
SUMMARY:What Tellme Knows
DESCRIPTION:Keynote
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:6f34074dddf22a2f900e6eb8ef21002b@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3531
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T190000
DTEND:20080423T220000
SUMMARY:South Park Crawl
DESCRIPTION:On the evening of the first day of the full conference\, local Web 2.0 companies and sponsors hosting from popular South Park restaurants will open their doors to conference attendees for the biggest and best party of the year. Attendees will arrive with a map of the participating venues and a mission to eat\, drink and network.
CATEGORIES:AFTERHOURS
LOCATION:South Park\, SF\, 108 South Park\, San Francisco\, CA
SEQUENCE:0
UID:a96bdd79a840031036489b9a41433ca2@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3483
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T100000
DTEND:20080424T101500
SUMMARY:Yahoo! and Open Platforms
DESCRIPTION:Keynote
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:5f7f26a22d4a040fb84e7672345d7178@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3623
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T102500
DTEND:20080424T103000
SUMMARY:What MySpace Knows
DESCRIPTION:More information coming soon
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:5a8da07fdf9ff5e67c240ea682bc3266@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4284
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T110000
DTEND:20080424T115000
SUMMARY:Developing\, Distributing\, and Monetizing Web Applications with WebEx Connect
DESCRIPTION:Learn about WebEx Connect\, Cisco/WebEx's SaaS-platform for developing collaborative applications that are at the center of emerging distributed\, global value chains. Learn from WebEx Connect developers how to build applications for WebEx Connect that showcase some of the unique features of the platform.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2016\, San Francisco\, CA
SEQUENCE:0
UID:ec83fcbed2e6b0b6d5d8c6ff2e27bd29@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3447
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T110000
DTEND:20080424T115000
SUMMARY:Future of Databases
DESCRIPTION:This panel will pull together representatives from the major databases including CouchDB and MySQL.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
SEQUENCE:0
UID:fd260a16540e91477c4ffe4a8a8c8eb0@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2370
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T133000
DTEND:20080424T142000
SUMMARY:What Software Development Tools Can Learn from the Web
DESCRIPTION:Communities\, collaboration\, awareness\, simple and open access to data\, multiclient support\, massive scale\, and continuous evolution... We expect these from the Web\, why shouldn't we expect them from our software development tools? We should. Learn about the IBM Rational Jazz Platform\, inspired by and built on the Web.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2014\, San Francisco\, CA
SEQUENCE:0
UID:7efb9bcebbe0bbdbccde11ccac1f54a0@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3355
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T144000
DTEND:20080424T153000
SUMMARY:Bling\, Bling: Monetizing and Marketing Through Widgets
DESCRIPTION:Widgets are no longer just for show-embeddable applications now offer an additional strategy for marketing and monetizing online content on social networks and the Web.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:d5801d70aa5f67270f8cc1a4f243b3cd@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1129
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T144000
DTEND:20080424T153000
SUMMARY:Enabling Opportunity Computing in the Cloud
DESCRIPTION:We've all heard of Utility Computing\, and are familiar with its limitations for developers. What developers need to get to revenue fast goes far beyond the current capabilities of utility computing. Opportunity Computing gives developers the tools\, partnerships\, API support and go-to-market capability that they need to be successful as a business.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2014\, San Francisco\, CA
SEQUENCE:0
UID:d5aa9f815f569692f83115ee0dba6486@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3441
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T144000
DTEND:20080424T153000
SUMMARY:Open Platforms in Web 2.0
DESCRIPTION:RSS\, Atom\, Jabber\, OpenID\, OAuth\, Microformats\, and other open community-built technologies took off in 2007 due to a desire to have portable data and social graphs. This talk looks at what caused this topic to become so important\, how various open technologies can help to solve these problems\, and who is doing it right.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:96f441f85f62cc41596073a738a4f0bc@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1799
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T155000
DTEND:20080424T164000
SUMMARY:Faceforce: Bringing the Power of the Social Graph to Enterprise Apps
DESCRIPTION:Faceforce\, which integrates Salesforce and Facebook\, is the first social networking mash-up for the enterprise. This session will walk through the development of Faceforce and how social networking will fundamentally change how and what software businesses deploy.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:917518e87ed50e4d0420f2478b81a4f9@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1543
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T155000
DTEND:20080424T164000
SUMMARY:Google App Engine: Making it Easier For Developers to Build and Scale Apps
DESCRIPTION:In this session\, we'll discuss the issues developers face building web applications and how developers can leverage Google App Engine to build and scale web applications.
CATEGORIES:PANEL
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:753498d84446a8fc05fc5ca5729333d3@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4297
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T164000
DTEND:20080424T180000
SUMMARY:Booth Crawl
DESCRIPTION:Quench your thirst with vendor-hosted libations and snacks while you check out all the cool stuff on the show floor. This event is open to all attendees.
CATEGORIES:AFTERHOURS
LOCATION:Moscone West\, 1st Level\, San Francisco\, CA
SEQUENCE:0
UID:3aa64d733bacfe86148ba356bea182ac@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3484
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T110000
DTEND:20080425T115000
SUMMARY:Look Inside the Social Web
DESCRIPTION:At Web 2.0 Expo\, webweave.com is pulling the wraps off a new way to build the social web. Attend this session and learn how to collaboratively build\, publish\, and host social applications of all shapes and sizes - Facebooks apps\, meebo apps\, iPhone apps\, and more - using nothing more than a browser and your creativity.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2018\, San Francisco\, CA
SEQUENCE:0
UID:b7d8f2f23b6c5237edc900583fc37ef5@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3606
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T110000
DTEND:20080425T115000
SUMMARY:Widgets Growing Up
DESCRIPTION:Widgets are portable bits of code that are used for consumption of content and expression of your identity across the Web\, desktop\, and increasingly mobile. Widgets include games\, stock tickers\, slideshows\, utilities\, music players\, and more. If 2007 was the year of the widget\, 2008 is the year of the widget growing up.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2014\, San Francisco\, CA
SEQUENCE:0
UID:646cb4d19552a4b5ef2ffc582720f18a@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3436
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T133000
DTEND:20080425T142000
SUMMARY:Entering the World of Personal Analytics
DESCRIPTION:As users enter and then look beyond the world of user-generated content and Web 2.0\, they generate vast amounts of data. This discussion explores the possibilities\, learnings\, and likely future path of personal analytics: the analysis and management of personal data.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:d860dae401496bd37af6d86b35b6ea12@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1894
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T133000
DTEND:20080425T142000
SUMMARY:Maximizing Conversions and Overall Campaign ROI
DESCRIPTION:This session will focus on the step-by-step strategies and tactics employed by MIVA Direct and Widemile\, which improved SEM spending efficiency by over 100% in less than 6 weeks.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:4c02699e02f61458b9d9bcdb73123f62@holloid.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/420
END:VEVENT
END:VCALENDAR