BEGIN:VCALENDAR
PRODID:-//Sched.org Web 2.0 Expo 2008//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:jjtoothman
BEGIN:VEVENT
DTSTART:20080422T090000
DTEND:20080422T120000
UID:2d6b7c60ad3610c77d88bcb834d6cf37@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Building an App for Social Platforms
DESCRIPTION:In this session\, participants will learn how to build a multiplatform application\, and the do's and don'ts of what it takes to design and implement engaging apps that are well received by a social network audience.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2003\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3316
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T090000
DTEND:20080422T120000
UID:70b3c5afdbed0c536a3303a66f432ef0@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization)
DESCRIPTION:This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka "organic") web site visitors from search engines like Google & Yahoo\, as well as from social networking & social media sites like Digg\, MySpace\, Facebook\, & YouTube.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2009\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3292
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T130000
DTEND:20080422T160000
UID:3cf6fd75d6f2ef46fa6da2c30259f0b4@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Creating Semantic mashups: Bridging Web 2.0 and the Semantic Web
DESCRIPTION:This tutorial will identify how the architecture of participation can be extended by combining open data and open source semantic technologies. We will use simple\, hands-on examples to expose participants to semantic techniques that are possible today. The tutorial will culminate by working through the development of a semantic widget for movie reviews that makes use of the techniques described.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2006\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2961
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T130000
DTEND:20080422T160000
UID:243c190cb27e7a57c2886f451b0311a7@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Experience-driven Product Strategy
DESCRIPTION:Based on a new O'Reilly book by the strategy and design experts at Adaptive Path\, this workshop will help you learn how to make user experience a strategic advantage. As the factors affecting our business get more complex\, we must deal with greater and greater uncertainty.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2003\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3234
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
UID:76caf710730f2cb044abc3a313a09950@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Community Building: Good\, Bad\, and Ugly
DESCRIPTION:A great community requires considerable forethought\, attention to technology\, and a dose of know-how to manage the unruly.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/389
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
UID:bc0087217c5a30d20fa6dc403119ec28@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Comparing Social Platforms
DESCRIPTION:More information coming soon
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3224
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
UID:a98bdd08b813bede142b6d448c1502b7@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:The Changing Landscape of Affiliate Marketing: Bloggers\, Social Media\, & Online Merchants
DESCRIPTION:Affiliate marketing is a proven way to monetize online content\, and emerging publishers know it's important to maximize relationships with merchants.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3488
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T094000
DTEND:20080423T103000
UID:a5eca2844d0339444d564bdc8b877124@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Bringing Web 2.0 to Your Enterprise
DESCRIPTION:What do you need to consider in order to bring "Web 2.0 technology"? and more importantly "Web 2.0 thinking"? into your Enterprise? This session with Dave Carter\, CTO and Founder of Awareness\, Inc.\, will explore how to learn from Web 2.0 homeruns such as FaceBook\, Digg\, and LinkedIn.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2018\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3358
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T094000
DTEND:20080423T103000
UID:dad6e5e83c6eb215770b7d370f4b20c3@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Creating a Coherent Social Strategy for Business
DESCRIPTION:Lurching from one Web 2.0 technology to the next\, with no plan or buy-in from senior executives? It's time to develop a social strategy that delivers business results. This session will lay out a framework that creates a social strategy based on meeting business objectives with real-world ROI.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2277
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T105000
DTEND:20080423T114000
UID:2d67902a932c797014f85108bf1e41fb@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Consumer 2.0: How Web 2.0 is Changing Moods\, Metrics\, & Monetization
DESCRIPTION:Consumers are rapidly adopting new behaviors powered by Web 2.0 technologies. What can demographics\, metrics\, and market research tell us about users\, usage\, and monetization? Find out more from this panel of consumer research experts about changes in online user behavior and how it affects internet marketing techniques.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3238
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T105000
DTEND:20080423T114000
UID:edfa146796049c3c4087327dee2c7553@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Data Portability\, Privacy\, and the Emergence of the Social Web
DESCRIPTION:"Who you know"? is a key ingredient of a large number of socially enabled services; yet users are increasingly frustrated at having to re-establish relationships on every new site they visit. We'll describe the social landscape today\, the technologies that are changing what's possible\, and where the Social Web is headed.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3251
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T133000
DTEND:20080423T142000
UID:88adfe244db2c0befa2e4d2808c228db@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Copy as Interface
DESCRIPTION:Effective language is essential to a usable\, appealing\, platform-independent interface.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2143
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T133000
DTEND:20080423T142000
UID:e30cae8857b30b92e66d0b315f2f1d50@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Short Attention Span Theater: The Birth of Microblogging & Micromedia
DESCRIPTION:Over the past five years\, blogging has gone from "fringe geeky media channel" to mainstream usage and acceptance. While blogging itself is now commonplace\, other new forms of personal publishing and lightweight communication are emerging and exploding. Join us for a deep dive into personal publishing\, microblogging\, and micromedia.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1088
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T144000
DTEND:20080423T153000
UID:659338ddca1f7528b8eb9da8ea8d26ec@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Implementing an OpenSocial Container
DESCRIPTION:Building apps for Facebook and MySpace have become all the rage\, but how can you get people to build apps for your site? Learn the ins and outs of implementing the OpenSocial API into your web site.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2380
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T144000
DTEND:20080423T153000
UID:f68bb9916a716775263930deff1392f7@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:OpenID\, OAuth\, Data Portability\, and the Enterprise
DESCRIPTION:The debate over identity\, data and authentication is gaining ground in the social networking world. The more difficult discussion regarding enterprises and Web 2.0 has yet to start. Businesses realize that they must protect the data of their company\, employees and customers.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2014\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3440
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T180000
DTEND:20080423T200000
UID:17c84e79308a145cd7f44241ed93776a@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Web2Open Takeout Dinner
DESCRIPTION:
CATEGORIES:AFTERHOURS
LOCATION:Yerba Buena Gardens\, 4th and Mission\, San Francisco\, CA
URL:http://www.socialtext.net/web2open/index.cgi?schedule
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T190000
DTEND:20080423T220000
UID:aece3602cb7ba1662df9549c51a96acc@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Evolve: Chi.mp and Mashable's Web2.0 After Party
DESCRIPTION:Mashable and Chi.mp are proud to announce: Evolve\, the Web 2.0 Expo after party on April 23rd\, 2008 at Mighty in San Francisco\, California. Our co-host\, Chi.mp\, will be announcing and sharing a sneak preview of their new platform. Tickets are $10 (or free with code CHIMPMASH )
CATEGORIES:AFTERHOURS
LOCATION:Mighty\, 119 Utah St\, San Francisco\, CA
URL:http://upcoming.yahoo.com/event/467885/
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T190000
DTEND:20080423T220000
UID:a96bdd79a840031036489b9a41433ca2@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:South Park Crawl
DESCRIPTION:On the evening of the first day of the full conference\, local Web 2.0 companies and sponsors hosting from popular South Park restaurants will open their doors to conference attendees for the biggest and best party of the year. Attendees will arrive with a map of the participating venues and a mission to eat\, drink and network.
CATEGORIES:AFTERHOURS
LOCATION:South Park\, SF\, 108 South Park\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3483
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T190000
DTEND:20080423T220000
UID:262a3f12cf5513f712aed0a32de22a24@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:The Big Open Y! Party
DESCRIPTION:If you're attending Web 2.0 Expo\, stop by and see us on the South Park Crawl. Join Yahoo! and YDN for a chill spring evening at the Brickhouse\, home of Fire Eagle\, Y!Live\, and Yahoo! Video. Food\, beer\, DJs\, and windows open. (RSVP on Upcoming)
CATEGORIES:AFTERHOURS
LOCATION:Yahoo Brickhouse\, 500 3rd St\, San Francisco\, CA
URL:http://upcoming.yahoo.com/event/469035/
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T101500
DTEND:20080424T102500
UID:4416679adf849bf248d174ca0e9b7cef@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:What CurrentTV Knows About Viewers
DESCRIPTION:Keynote
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3422
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T110000
DTEND:20080424T115000
UID:be4b39307704d35a63c78d3deaff39d5@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Facebook Marketing: Best Practices
DESCRIPTION:Learn from this panel of deployment experts as they discuss strategy and tactics for successful marketing on Facebook. Panel topics to include flyers\, advertising\, groups\, sponsored groups\, fan pages\, widgets\, and Beacon.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2270
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T110000
DTEND:20080424T115000
UID:ed9ead2951e12b4babafb67109a9c77c@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Maximizing Ad Revenue Through Format Optimization
DESCRIPTION:This session describes how advertising revenue can be maximized on difficult to monetize sites\, like social networks\, through subtle change to text ad format: color\, size\, placement\, etc.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/503
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T133000
DTEND:20080424T142000
UID:aba8f26280e42d7bc1ffb426c9cb7fd2@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Influence is Overrated
DESCRIPTION:The Tipping Point is Toast. Robert Scoble\, get out of my Feed. Tiger Woods\, take your Buick\, your Amex\, your Wheaties & go home. Jonah Perretti tells us why and how word-of-mouth marketing trumps influence marketing every time.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3177
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T144000
DTEND:20080424T153000
UID:d5801d70aa5f67270f8cc1a4f243b3cd@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Bling\, Bling: Monetizing and Marketing Through Widgets
DESCRIPTION:Widgets are no longer just for show-embeddable applications now offer an additional strategy for marketing and monetizing online content on social networks and the Web.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1129
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T144000
DTEND:20080424T153000
UID:e6cbfc64deeccb1e43c38c246ca51e54@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:The Next Generation of Tagging: Searching and Discovering a Better User Experience
DESCRIPTION:Kakul Srivastava\, director of product management of the popular photo-sharing community Flickr\, will discuss enhancing the user experience through tagging and geotagging.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/603
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T155000
DTEND:20080424T164000
UID:9afe88424248666862da39a1a0f515e0@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Creativity vs. Control: The Debate Continues-Can Enterprises Have Both?
DESCRIPTION:Creativity is at the heart of Web 2.0\, but there is much debate recently within enterprise organizations: can there be creativity with control in the enterprise? How? And what do you think?
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1021
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T155000
DTEND:20080424T164000
UID:7f53c1d3060f052cfdaa7fc4944819c0@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Social Data: Collecting\, Mining\, and Using it in Your Applications
DESCRIPTION:Huge sets of data are generated every day by people using online applications and many techniques for analyzing and interpreting these datasets exist\, making it possible to use this data to draw new conclusions\, build predictive models\, and make web applications smarter.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1758
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T180000
DTEND:20080424T200000
UID:c9c3fdc67cd487b9ab0f413687977e44@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Amazon.com Networking Party
DESCRIPTION:Drinks and appetizers will be served from 6:00 ? 8:00 pm. Feel free to stop by and chat with our engineers about some of the cool projects they are working on and sign up for free giveaways!
CATEGORIES:AFTERHOURS
LOCATION:Jillian's @ Metreon\, 101 4th St\, San Francisco\, CA
URL:http://www.facebook.com/topic.php?uid=6972960853&topic=4431
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T110000
DTEND:20080425T115000
UID:40bda640e256c1bef4da62ea578a058f@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Failure Happens: What Broke Since Last Year (and What We Learned from It)
DESCRIPTION:An entertaining/informative/eye-opening review of the year's biggest failures\, disasters\, and painful lessons learned. Presented by Jesse Robbins and Artur Bergman of O'Reilly Radar.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1769
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T110000
DTEND:20080425T115000
UID:98baf2b3589e762c5cfefc73dbc0236c@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Integrating SEO\, Usability\, and Internet Marketing for High Performance and Results
DESCRIPTION:The success of a web site is not determined by cool design or technology\, but its inherent ability to reach target audiences\, resonate with users\, and successfully convert visitors to loyal customers.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1160
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T133000
DTEND:20080425T142000
UID:35e8405485bb167bae6dcd52ab039f9b@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Checking the "Feel" of Your UI with an Interaction Audit
DESCRIPTION:What is the "feel" of your user interface? Is it consistent or jagged? See how an audit of interactions can reveal whether your site delivers a clean\, simple\, easy-to-operate experience to your users.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/847
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T133000
DTEND:20080425T142000
UID:d860dae401496bd37af6d86b35b6ea12@jjtoothman.web2-sf08.sched.org
SEQUENCE:0
STATUS:TENTATIVE
SUMMARY:Entering the World of Personal Analytics
DESCRIPTION:As users enter and then look beyond the world of user-generated content and Web 2.0\, they generate vast amounts of data. This discussion explores the possibilities\, learnings\, and likely future path of personal analytics: the analysis and management of personal data.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1894
TRANSP:TRANSPARENT
END:VEVENT
END:VCALENDAR