BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org Web 2.0 Expo 2008//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART:20080422T090000
DTEND:20080422T120000
SUMMARY:Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization)
DESCRIPTION:This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka "organic") web site visitors from search engines like Google & Yahoo\, as well as from social networking & social media sites like Digg\, MySpace\, Facebook\, & YouTube.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:70b3c5afdbed0c536a3303a66f432ef0@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3292
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T090000
DTEND:20080422T120000
SUMMARY:Starting Up: Strategies for Financing & Growing Your Web 2.0 Startup
DESCRIPTION:If you're getting ready to start a Web 2.0 business\, or you're looking for seed capital\, this workshop is for you. Learn what early stage investors are looking for\, how to assess and present your business for funding\, and what to expect from the process. Topics include financing\, marketing\, revenue models\, and managing all the other hats every startup entrepreneur needs to wear.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:67340af1230695299c59587c6cc23018@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2445
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T130000
DTEND:20080422T160000
SUMMARY:Mobile 2.0: Design and Develop for the iPhone and Beyond
DESCRIPTION:Web 2.0 completely redefined how we make and use web sites. Now with the iPhone and other modern mobile devices\, this same revolution is coming to the mobile space. Learn the basic principles of mobile web design and development and explore the more advanced capabilities of Mobile 2.0.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:0cd6c602d2034aeb51d038700289cdd6@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2378
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:Content Syndication with Case-Hardened Web Badges
DESCRIPTION:During this session we'll walk you through the major challenges in creating secure interactive badges that can be included in your user's pages with a single line of JavaScript.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:4bfa227b2cdadc0c225ca80159c0345a@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/535
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T094000
DTEND:20080423T103000
SUMMARY:Building the Real-time Web
DESCRIPTION:Real-time interaction is becoming a necessity on the ever-more dynamic Web. Jabber is a powerful established protocol and ideally suited to web application development. Whether you're an API developer or writing client apps\, this session offers real experience and practical advice.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:deac5228069c7028e4aa4ae97fc81493@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1770
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T105000
DTEND:20080423T114000
SUMMARY:Children of Flickr: Making the Massively Multiplayer Social Web
DESCRIPTION:The presenters on this panel are each working to integrate video games into online life. Points\, levels\, distributed persistent social play: metrics for cooperation and competition borrowed from video games and woven into the web. Learn how video game mechanics can create social cohesion and promote participation in innovative web services.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:8c0438b069ba65fb626b24b7b336afb4@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2144
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T105000
DTEND:20080423T114000
SUMMARY:Failing Fast: Get Your App Out of the Lab and into the Arena
DESCRIPTION:As demand for innovative and custom software applications/solutions increases\, so does the challenge for businesses to understand how an iterative development process should work\, as well as how critical user testing and feedback is to the success and adoption of their product or service.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:4b1628ff00f342162f2b3e940394d097@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/286
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T133000
DTEND:20080423T142000
SUMMARY:Copy as Interface
DESCRIPTION:Effective language is essential to a usable\, appealing\, platform-independent interface.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
SEQUENCE:0
UID:88adfe244db2c0befa2e4d2808c228db@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2143
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T144000
DTEND:20080423T153000
SUMMARY:Design Your API: Learnings from Twitter and Stamen
DESCRIPTION:Web 2.0 owes much of its success to APIs: protocols to create\, distribute\, update\, and modify the valuable data that comprises the Web. Alex Payne and Michal Migurski will discuss the design of web service APIs from the dual perspectives of client and provider\, outlining best practices and cautioning against worst cases.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:b42c5ef4d405c666823c3870f15f86df@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2266
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T160000
DTEND:20080423T161000
SUMMARY:Opening Welcome
DESCRIPTION:Welcome
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:49ed95307ed5c4a00475882d48569c82@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3420
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T161000
DTEND:20080423T163000
SUMMARY:O'Reilly Radar
DESCRIPTION:More information coming soon
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:672abb996e42b778216e0e9aae2873cc@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3423
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T163000
DTEND:20080423T170000
SUMMARY:A Conversation with Max Levchin
DESCRIPTION:Conversation
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:d6c9ccf6b19e9efac8e0280b06b8a1bf@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3326
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T190000
DTEND:20080423T220000
SUMMARY:South Park Crawl
DESCRIPTION:On the evening of the first day of the full conference\, local Web 2.0 companies and sponsors hosting from popular South Park restaurants will open their doors to conference attendees for the biggest and best party of the year. Attendees will arrive with a map of the participating venues and a mission to eat\, drink and network.
CATEGORIES:AFTERHOURS
LOCATION:South Park\, SF\, 108 South Park\, San Francisco\, CA
SEQUENCE:0
UID:a96bdd79a840031036489b9a41433ca2@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3483
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T090000
DTEND:20080424T091000
SUMMARY:Welcome and Morning Keynotes
DESCRIPTION:Welcome
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:b4a0f84456cbc7106385aa9801591675@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3448
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T091000
DTEND:20080424T094000
SUMMARY:A Conversation with Marc Andreessen
DESCRIPTION:More information coming soon
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:87e814b46b755f9c9d68bc939e1084c0@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2617
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T133000
DTEND:20080424T142000
SUMMARY:A Flickr Approach to Making Sense of the World
DESCRIPTION:Follow along as Flickr takes something simple\, geotagging\, makes it nearly unfathomably complex by having an awful lot of it\, sifts through it while trying not to make the databases cry (that's the trick)\, and presents it beautifully and elegantly. A behind-the-curtains peek at the fiery hoops we jump through.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
SEQUENCE:0
UID:e8a8b3bcedb5b7080419845f1be2843a@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1773
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T144000
DTEND:20080424T153000
SUMMARY:Bling\, Bling: Monetizing and Marketing Through Widgets
DESCRIPTION:Widgets are no longer just for show-embeddable applications now offer an additional strategy for marketing and monetizing online content on social networks and the Web.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:d5801d70aa5f67270f8cc1a4f243b3cd@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1129
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T144000
DTEND:20080424T153000
SUMMARY:The Next Generation of Tagging: Searching and Discovering a Better User Experience
DESCRIPTION:Kakul Srivastava\, director of product management of the popular photo-sharing community Flickr\, will discuss enhancing the user experience through tagging and geotagging.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
SEQUENCE:0
UID:e6cbfc64deeccb1e43c38c246ca51e54@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/603
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T110000
DTEND:20080425T115000
SUMMARY:Integrating SEO\, Usability\, and Internet Marketing for High Performance and Results
DESCRIPTION:The success of a web site is not determined by cool design or technology\, but its inherent ability to reach target audiences\, resonate with users\, and successfully convert visitors to loyal customers.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:98baf2b3589e762c5cfefc73dbc0236c@leoprieto.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1160
END:VEVENT
END:VCALENDAR