BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org Web 2.0 Expo 2008//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART:20080422T090000
DTEND:20080422T120000
SUMMARY:Starting Up: Strategies for Financing & Growing Your Web 2.0 Startup
DESCRIPTION:If you're getting ready to start a Web 2.0 business\, or you're looking for seed capital\, this workshop is for you. Learn what early stage investors are looking for\, how to assess and present your business for funding\, and what to expect from the process. Topics include financing\, marketing\, revenue models\, and managing all the other hats every startup entrepreneur needs to wear.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:67340af1230695299c59587c6cc23018@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2445
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T130000
DTEND:20080422T160000
SUMMARY:Mobile 2.0: Design and Develop for the iPhone and Beyond
DESCRIPTION:Web 2.0 completely redefined how we make and use web sites. Now with the iPhone and other modern mobile devices\, this same revolution is coming to the mobile space. Learn the basic principles of mobile web design and development and explore the more advanced capabilities of Mobile 2.0.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:0cd6c602d2034aeb51d038700289cdd6@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2378
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T130000
DTEND:20080422T160000
SUMMARY:Startup Metrics 101: Product & Marketing Workshop
DESCRIPTION:This workshop will explain how to use a simple 5-step model for startup metrics to make better product & marketing decisions. The model focuses on measuring user activity at five basic levels of conversion: Acquisition\, Activation\, Retention\, Referral\, & Revenue. We'll also provide a basic intro SEO for Startups\, and we'll do live "Startup Makeover" reviews at the end of the workshop.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:c14032a40e1b76e57b5e2fc940b46851@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3489
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:Community Building: Good\, Bad\, and Ugly
DESCRIPTION:A great community requires considerable forethought\, attention to technology\, and a dose of know-how to manage the unruly.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:76caf710730f2cb044abc3a313a09950@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/389
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:Increase the Probability of Entrepreneurial Success: Opportunity Computing Expands the Web as the Platform
DESCRIPTION:Entrepreneurs from leading Web App companies will discuss the challenges and opportunities that the Web as a platform brings. Come learn from their experience and vision\, and get answers to questions you have about the Web as a platform\, like "How is Opportunity Computing expanding the Web as a platform\, and how can I take advantage of it to increase my probability of success?"
CATEGORIES:PANEL
LOCATION:Moscone West\, 2014\, San Francisco\, CA
SEQUENCE:0
UID:a7c43071515d8d549db3c59642b2ab3c@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3439
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:The Changing Landscape of Affiliate Marketing: Bloggers\, Social Media\, & Online Merchants
DESCRIPTION:Affiliate marketing is a proven way to monetize online content\, and emerging publishers know it's important to maximize relationships with merchants.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:a98bdd08b813bede142b6d448c1502b7@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3488
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T094000
DTEND:20080423T103000
SUMMARY:Creating a Coherent Social Strategy for Business
DESCRIPTION:Lurching from one Web 2.0 technology to the next\, with no plan or buy-in from senior executives? It's time to develop a social strategy that delivers business results. This session will lay out a framework that creates a social strategy based on meeting business objectives with real-world ROI.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:dad6e5e83c6eb215770b7d370f4b20c3@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2277
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T094000
DTEND:20080423T103000
SUMMARY:Strategic Domain Name Selection for Increasing Traffic and Conversion Rates
DESCRIPTION:Learn how you can build a portfolio of traffic-generating "Direct Navigation"? domain names to drive additional traffic to your web site while simultaneously increasing conversion rates.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:48cda6cb60003dc482b3b1c349dcd607@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/754
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T105000
DTEND:20080423T114000
SUMMARY:Responsible Web Design
DESCRIPTION:It's not enough to be a strong visual designer these days- web design has increasingly become a more technical discipline. In this session\, we'll explore the current standards and best practices for web design\, along with a sneak peek at how the upcoming release of Adobe Dreamweaver will address some of these growing concerns facing today's web professionals.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2014\, San Francisco\, CA
SEQUENCE:0
UID:81bd7e5a43d76848124a43ba0881787c@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4274
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T094000
DTEND:20080424T095000
SUMMARY:The Future of the Internet - And How to Stop It
DESCRIPTION:More information coming soon
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:87970b9cf56b383e30eb2cc402e2aec1@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3327
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T095000
DTEND:20080424T100000
SUMMARY:Opening the Mobile Web
DESCRIPTION:Keynote
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:1c4aab94c4b5b76e1ec937b03d7edf1a@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3622
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T100000
DTEND:20080424T101500
SUMMARY:Yahoo! and Open Platforms
DESCRIPTION:Keynote
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:5f7f26a22d4a040fb84e7672345d7178@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3623
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T101500
DTEND:20080424T102500
SUMMARY:What CurrentTV Knows About Viewers
DESCRIPTION:Keynote
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:4416679adf849bf248d174ca0e9b7cef@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3422
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T102500
DTEND:20080424T103000
SUMMARY:What MySpace Knows
DESCRIPTION:More information coming soon
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:5a8da07fdf9ff5e67c240ea682bc3266@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4284
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T110000
DTEND:20080424T115000
SUMMARY:Designing for a Web of Data
DESCRIPTION:Design patterns for brochureware and editorial sites are well-established. In fact\, they're so simple and formulaic that even waterfall development processes can churn them out. But what happens when you're pushing into web apps or social media?
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:b2ad1f52eae239b72dc1c6ac4e16d673@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2131
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T110000
DTEND:20080424T115000
SUMMARY:Facebook Marketing: Best Practices
DESCRIPTION:Learn from this panel of deployment experts as they discuss strategy and tactics for successful marketing on Facebook. Panel topics to include flyers\, advertising\, groups\, sponsored groups\, fan pages\, widgets\, and Beacon.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:be4b39307704d35a63c78d3deaff39d5@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2270
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T133000
DTEND:20080424T142000
SUMMARY:What Software Development Tools Can Learn from the Web
DESCRIPTION:Communities\, collaboration\, awareness\, simple and open access to data\, multiclient support\, massive scale\, and continuous evolution... We expect these from the Web\, why shouldn't we expect them from our software development tools? We should. Learn about the IBM Rational Jazz Platform\, inspired by and built on the Web.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2014\, San Francisco\, CA
SEQUENCE:0
UID:7efb9bcebbe0bbdbccde11ccac1f54a0@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3355
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T144000
DTEND:20080424T153000
SUMMARY:Understanding Mobile: From Web 2.0 to World 2.0
DESCRIPTION:The mobile web is not just about accessing the Web from your phone-mobile phones that are location aware\, temporally situated\, and socially connected will transform our experience of the Web\, the world\, and ourselves.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:9f16c39f8486567d47b0f122fe1b6794@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3406
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T144000
DTEND:20080425T153000
SUMMARY:The Power of Online Communities: Lessons from the Best of the Consumer & Business Community Managers
DESCRIPTION:What makes Web 2.0 companies different? The people. Online communities can form around personal interests and businesses. Hear from leading community managers on how to develop and manage growth.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:26117930eae44698e2ea35d9c25a6e8a@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/761
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T155000
DTEND:20080425T164000
SUMMARY:Living with the Internet: Experiencing the Digital Revolution from a Latino Perspective
DESCRIPTION:There is a new revolution in Latin America. The region is emerging as a bellwether player for internet trends. See how the Latinos are creating a new media environment and reshaping the society.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:2a8bec5ffa74324eb1e0fe8aba5f498d@rterrero.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/538
END:VEVENT
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