BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org Web 2.0 Expo 2008//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:Enterprise Mashups
DESCRIPTION:What's your enterprise mashup strategy? As an IT manager you may soon be asked this question as mashups evolve from a consumer internet trend to a force in corporate IT. This session examines the trends\, strategy\, and tactics for enterprise mashups.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:2798366203aaee416cec5045a2f45811@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2133
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:Increase the Probability of Entrepreneurial Success: Opportunity Computing Expands the Web as the Platform
DESCRIPTION:Entrepreneurs from leading Web App companies will discuss the challenges and opportunities that the Web as a platform brings. Come learn from their experience and vision\, and get answers to questions you have about the Web as a platform\, like "How is Opportunity Computing expanding the Web as a platform\, and how can I take advantage of it to increase my probability of success?"
CATEGORIES:PANEL
LOCATION:Moscone West\, 2014\, San Francisco\, CA
SEQUENCE:0
UID:a7c43071515d8d549db3c59642b2ab3c@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3439
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:Innovation Matters for the Next Generation Web
DESCRIPTION:An introduction to the newest infrastructure innovation from IBM for the Web 2.0 build out environment. Solving the challenges of dense environments through optimized power and cooling technologies which reduce the cost to acquire and operate a massive scale out data center.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2016\, San Francisco\, CA
SEQUENCE:0
UID:1fe35f0c5633a5452d043f24326f2f58@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3353
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T094000
DTEND:20080423T103000
SUMMARY:Sticky Eyeballs: How UX Wins Market Share
DESCRIPTION:You have the next great idea. Now it's time to build it. Great ideas don't sell themselves. How do you create passionate users? With rich\, interactive\, and sticky User Experiences that engage your users and keep them. Join us to see incredible User Experiences designed for both startups and market leaders and learn how incredible experiences have won markets.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2016\, San Francisco\, CA
SEQUENCE:0
UID:dc8ca6e119264aaa9205be3908d870ff@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3446
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T105000
DTEND:20080423T114000
SUMMARY:Adding "Where"? to Mobile and Web Applications
DESCRIPTION:Location-aware web sites\, applications\, and devices can provide users with rich social connectivity\, useful content\, and more. This session is about the tools available to bring location to your web site or mobile applications.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:4841f43be75205360171f08435bd2d15@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/772
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T105000
DTEND:20080423T114000
SUMMARY:Data Portability\, Privacy\, and the Emergence of the Social Web
DESCRIPTION:"Who you know"? is a key ingredient of a large number of socially enabled services; yet users are increasingly frustrated at having to re-establish relationships on every new site they visit. We'll describe the social landscape today\, the technologies that are changing what's possible\, and where the Social Web is headed.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:edfa146796049c3c4087327dee2c7553@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3251
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T110000
DTEND:20080424T115000
SUMMARY:Developing\, Distributing\, and Monetizing Web Applications with WebEx Connect
DESCRIPTION:Learn about WebEx Connect\, Cisco/WebEx's SaaS-platform for developing collaborative applications that are at the center of emerging distributed\, global value chains. Learn from WebEx Connect developers how to build applications for WebEx Connect that showcase some of the unique features of the platform.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2016\, San Francisco\, CA
SEQUENCE:0
UID:ec83fcbed2e6b0b6d5d8c6ff2e27bd29@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3447
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T110000
DTEND:20080424T115000
SUMMARY:Future of Databases
DESCRIPTION:This panel will pull together representatives from the major databases including CouchDB and MySQL.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
SEQUENCE:0
UID:fd260a16540e91477c4ffe4a8a8c8eb0@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2370
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T110000
DTEND:20080424T115000
SUMMARY:Web 2.0 and the Breathing Enterprise
DESCRIPTION:Not many concepts/ technologies have received the kind of hype that Web 2.0 has been subjected to. Observers have even gone ahead and called Web 2.0 the SOA of the Internet. Not only does this hype show no signs of abating but today companies from Intel to Wells Fargo are figuring out how they can create an enterprise that collaborates\, innovates freely and "breathes."?
CATEGORIES:PANEL
LOCATION:Moscone West\, 2018\, San Francisco\, CA
SEQUENCE:0
UID:34b3609da1dc86f9789491ee0e7b6591@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3438
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T133000
DTEND:20080424T142000
SUMMARY:Ontologies for the Enterprise
DESCRIPTION:Enterprises are beginning to understand the immense importance of the evolution towards a semantic web. Those who have no clear strategies will be no better off than companies who ignored search engine optimization in the 1990s. This talk explores the rationale and reasons why such approaches might be desirable as well as delving into some of the research behind the topics.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:d81687b5e6463aa7ac1d9fc205e2be18@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2367
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T133000
DTEND:20080424T142000
SUMMARY:Web 2.0 Product Management: Optimizing Metrics and Viral Growth
DESCRIPTION:Want to be a Product Management Jedi? Web 2.0 product managers need to master new skills to achieve success. Products with a viral nature cause the product and the marketing of the product to be closely coupled. Come learn best practices in Web 2.0 Product Management.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:4397c066ceb8df73ab43b72659b8254d@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2269
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T133000
DTEND:20080424T142000
SUMMARY:Web 2.0: Fabulously Useful and Confusing
DESCRIPTION:What happens when average consumers use Web 2.0 sites to share and find and communicate? This will be a presentation of Web 2.0 user research and live consumer interviews demonstrating good\, bad\, and ugly.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:d08d12e6055c1630590f79c30bfe096f@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/735
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T144000
DTEND:20080424T153000
SUMMARY:Open Platforms in Web 2.0
DESCRIPTION:RSS\, Atom\, Jabber\, OpenID\, OAuth\, Microformats\, and other open community-built technologies took off in 2007 due to a desire to have portable data and social graphs. This talk looks at what caused this topic to become so important\, how various open technologies can help to solve these problems\, and who is doing it right.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:96f441f85f62cc41596073a738a4f0bc@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1799
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T144000
DTEND:20080424T153000
SUMMARY:The Art of Testing Web Applications
DESCRIPTION:As web frameworks have evolved into best practices\, methods of testing these frameworks are still evolving. We'll take a look at the new testing methodologies coming out of Behavior Driven Development by walking through Ruby on Rails application running RSpec\, and we'll also take a look at BDD libraries for Java\, .NET\, PHP\, and JavaScript.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:dac5b481014dfdc092ecf90adcc85e20@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/130
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T144000
DTEND:20080424T153000
SUMMARY:The Next Generation of Tagging: Searching and Discovering a Better User Experience
DESCRIPTION:Kakul Srivastava\, director of product management of the popular photo-sharing community Flickr\, will discuss enhancing the user experience through tagging and geotagging.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
SEQUENCE:0
UID:e6cbfc64deeccb1e43c38c246ca51e54@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/603
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T155000
DTEND:20080424T164000
SUMMARY:Social Data: Collecting\, Mining\, and Using it in Your Applications
DESCRIPTION:Huge sets of data are generated every day by people using online applications and many techniques for analyzing and interpreting these datasets exist\, making it possible to use this data to draw new conclusions\, build predictive models\, and make web applications smarter.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:7f53c1d3060f052cfdaa7fc4944819c0@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1758
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T170000
DTEND:20080424T190000
SUMMARY:Web2Ireland Drinks Reception
DESCRIPTION:Join the Irish for a drink! A host of Irish companies are attending Web2Expo - so feel free to drop by and say Hi at this drinks reception.
CATEGORIES:AFTERHOURS
LOCATION:W Hotel\, 181 3rd St\, San Francisco\, CA
SEQUENCE:0
UID:211faa8cd01a514c0a3fb0cd8f07eee1@swalterd.web2-sf08.sched.org
URL:http://upcoming.yahoo.com/event/473824/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T110000
DTEND:20080425T115000
SUMMARY:Agile Development
DESCRIPTION:It's difficult to talk about development these days without coming across references to Agile. We'll explore the broad landscape of Agile and Agile-inspired development going into detail about specific practices\, and take a look at where these approaches came from\, discuss why they're important\, and how you can start taking advantage of lessons learned.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:a0c2dd7280e4e7431f64fbf0afd5e31f@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2369
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T110000
DTEND:20080425T115000
SUMMARY:Failure Happens: What Broke Since Last Year (and What We Learned from It)
DESCRIPTION:An entertaining/informative/eye-opening review of the year's biggest failures\, disasters\, and painful lessons learned. Presented by Jesse Robbins and Artur Bergman of O'Reilly Radar.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:40bda640e256c1bef4da62ea578a058f@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1769
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T110000
DTEND:20080425T115000
SUMMARY:Integrating SEO\, Usability\, and Internet Marketing for High Performance and Results
DESCRIPTION:The success of a web site is not determined by cool design or technology\, but its inherent ability to reach target audiences\, resonate with users\, and successfully convert visitors to loyal customers.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:98baf2b3589e762c5cfefc73dbc0236c@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1160
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T133000
DTEND:20080425T142000
SUMMARY:Checking the "Feel" of Your UI with an Interaction Audit
DESCRIPTION:What is the "feel" of your user interface? Is it consistent or jagged? See how an audit of interactions can reveal whether your site delivers a clean\, simple\, easy-to-operate experience to your users.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
SEQUENCE:0
UID:35e8405485bb167bae6dcd52ab039f9b@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/847
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T133000
DTEND:20080425T142000
SUMMARY:Developing Firefox Extensions/Add-Ons for Web Sites
DESCRIPTION:More and more companies and individuals are harnessing the popularity and power of Firefox's extendability. This session will walk you through the steps of setting up a development environment\, developing a simple "Hello World" add-on\, and how to deploy it to the Firefox world at large.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:eb5613cce60bdf90f05e80da42d05af5@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3302
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T133000
DTEND:20080425T142000
SUMMARY:Entering the World of Personal Analytics
DESCRIPTION:As users enter and then look beyond the world of user-generated content and Web 2.0\, they generate vast amounts of data. This discussion explores the possibilities\, learnings\, and likely future path of personal analytics: the analysis and management of personal data.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:d860dae401496bd37af6d86b35b6ea12@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1894
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T133000
DTEND:20080425T142000
SUMMARY:Even Faster Web Sites
DESCRIPTION:Souders' book\, High Performance Web Sites\, describes the 14 best practices he developed while working as the Chief Performance Yahoo!. YSlow\, the Firebug extension he created\, codified those best practices. Now working at Google\, Souders discusses the next set of best practices he's discovered\, including the best ways to load JavaScript and where to place (and where not to place) inline scripts.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:d169b71da97ff53729310e071423eed5@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3321
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T144000
DTEND:20080425T153000
SUMMARY:Capacity Planning for Web Operations
DESCRIPTION:This talk will take a look at new and different approaches to capacity planning\, and how they do it at Flickr.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:0e2bbec699d237e9ec9118936b730651@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1024
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T144000
DTEND:20080425T153000
SUMMARY:Designing Like We Give a Damn
DESCRIPTION:In this case study\, we show how research inspired the design of a system that harnesses the best of Web 2.0 concepts to allow architects to collaborate on humanitarian projects around the world.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:84dbfbe36320ee060323a38d665b2bf8@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/897
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T144000
DTEND:20080425T153000
SUMMARY:Finance 2.0: New Business Models in Financial Services
DESCRIPTION:Social networking\, user generated content\, and collective intelligence are disrupting a traditionally conservative and closed industry. Leading Finance 2.0 start-ups\, providing innovative services based on new\, yet solid business models\, creating unprecedented value to consumers regarding their spending\, savings\, and investments.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:68753b446db28de0ef681f2f901f80cc@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1117
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T144000
DTEND:20080425T153000
SUMMARY:The "How" of OAuth
DESCRIPTION:Do you want users to share their content from your web site? OAuth can help. OAuth is an emerging community standard that enables authentication between apps. After a brief introduction and explanation of why you should implement it\, Fleckenstein will jump into the steps needed to implement OAuth into your application.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:87d4e8ead3285acfe62d148d31ab94d5@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3297
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T155000
DTEND:20080425T164000
SUMMARY:Why Your Start-up Needs an Automated Infrastructure
DESCRIPTION:Providing efficient\, automated operations is critical to new startups. Utilizing a demonstration company running in EC2\, we'll show you what all the components of an automated infrastructure are\, how they work together to solve real problems\, and why they provide an important competitive advantage.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:b27d1aa6fd3f2095665f8eb704aea311@swalterd.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1787
END:VEVENT
END:VCALENDAR