BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org Web 2.0 Expo 2008//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART:20080422T090000
DTEND:20080422T120000
SUMMARY:Starting Up: Strategies for Financing & Growing Your Web 2.0 Startup
DESCRIPTION:If you're getting ready to start a Web 2.0 business\, or you're looking for seed capital\, this workshop is for you. Learn what early stage investors are looking for\, how to assess and present your business for funding\, and what to expect from the process. Topics include financing\, marketing\, revenue models\, and managing all the other hats every startup entrepreneur needs to wear.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2022\, San Francisco\, CA
SEQUENCE:0
UID:67340af1230695299c59587c6cc23018@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2445
END:VEVENT
BEGIN:VEVENT
DTSTART:20080422T130000
DTEND:20080422T160000
SUMMARY:Startup Metrics 101: Product & Marketing Workshop
DESCRIPTION:This workshop will explain how to use a simple 5-step model for startup metrics to make better product & marketing decisions. The model focuses on measuring user activity at five basic levels of conversion: Acquisition\, Activation\, Retention\, Referral\, & Revenue. We'll also provide a basic intro SEO for Startups\, and we'll do live "Startup Makeover" reviews at the end of the workshop.
CATEGORIES:WORKSHOP
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:c14032a40e1b76e57b5e2fc940b46851@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3489
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:Comparing Social Platforms
DESCRIPTION:More information coming soon
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:bc0087217c5a30d20fa6dc403119ec28@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3224
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T083000
DTEND:20080423T092000
SUMMARY:Content Syndication with Case-Hardened Web Badges
DESCRIPTION:During this session we'll walk you through the major challenges in creating secure interactive badges that can be included in your user's pages with a single line of JavaScript.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:4bfa227b2cdadc0c225ca80159c0345a@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/535
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T105000
DTEND:20080423T114000
SUMMARY:A Symfony Answer
DESCRIPTION:An exploration into how to work with open source frameworks to create a complete framework (PHP\, JS\, CSS) for the enterprise. The main focus will be on how Yahoo! redeveloped Y! Answers with symfony and Yahoo! User Interface libraries. Attendees will learn what worked and what didn't when building a large Web 2.0 product from open source tools.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
SEQUENCE:0
UID:e23da7c2f1c2473df3d307c67932d054@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2368
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T133000
DTEND:20080423T142000
SUMMARY:From Access to Interaction and Integrated Experiences: Unleashing the Power of Mobility to the Internet
DESCRIPTION:With the evolution to Web 2.0\, mobile has advanced from limited access and mobile-specific technologies into a rich platform for interacting with web-based content and services. Bringing internet services to mobile adds value beyond what can be delivered in a desktop environment: access to services is no longer tied to any physical location\, time\, or particular device.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2018\, San Francisco\, CA
SEQUENCE:0
UID:ba1918af56485ef4273d7f287f1fea16@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3443
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T133000
DTEND:20080423T142000
SUMMARY:Making Email a Useful Web App
DESCRIPTION:Over 90% of all internet communication happens via email; just about everyone lives and works in their inbox. Even when used in concert with calendars\, to-do lists\, databases\, and content- and project management systems\, email is still everyone's de-facto productivity tool. For something that supposedly doesn't work\, email works extraordinarily well.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:34162de1214db22f686b11596161b98e@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2379
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T144000
DTEND:20080423T153000
SUMMARY:Creating and Engaging Virtual World Communities
DESCRIPTION:This panel explores the challenges of engaging Virtual World users by enabling dialogue\, balancing programmed entertainment with user-generated content\, and maintaining a sense of user ownership.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:9efb0de650ceeee725e4a0bd51b03481@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/346
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T144000
DTEND:20080423T153000
SUMMARY:Design Your API: Learnings from Twitter and Stamen
DESCRIPTION:Web 2.0 owes much of its success to APIs: protocols to create\, distribute\, update\, and modify the valuable data that comprises the Web. Alex Payne and Michal Migurski will discuss the design of web service APIs from the dual perspectives of client and provider\, outlining best practices and cautioning against worst cases.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:b42c5ef4d405c666823c3870f15f86df@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2266
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T144000
DTEND:20080423T153000
SUMMARY:Global Design Trends
DESCRIPTION:How do you make it easy to look bigger and more global than you are? How do you create a maintainable yet personal experience for users around the world? Hear about practices and the trade-offs multinational companies make to incorporate cultural diversity in user interface design.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
SEQUENCE:0
UID:264b2d7d36b74f94cc7fe57a88aaa376@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3435
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T144000
DTEND:20080423T153000
SUMMARY:Web Site Psychology
DESCRIPTION:Creating web sites is a process of understanding people. Site owners have something to offer and they want to help people to use the site to help themselves. Cognitive psychology has a lot to say about how we should be approaching web development from pace of change to exploration and interaction.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:fc4a7adb1f186910468ac8ccdd2ecded@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1824
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T190000
DTEND:20080423T220000
SUMMARY:South Park Crawl
DESCRIPTION:On the evening of the first day of the full conference\, local Web 2.0 companies and sponsors hosting from popular South Park restaurants will open their doors to conference attendees for the biggest and best party of the year. Attendees will arrive with a map of the participating venues and a mission to eat\, drink and network.
CATEGORIES:AFTERHOURS
LOCATION:South Park\, SF\, 108 South Park\, San Francisco\, CA
SEQUENCE:0
UID:a96bdd79a840031036489b9a41433ca2@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3483
END:VEVENT
BEGIN:VEVENT
DTSTART:20080423T190000
DTEND:20080423T220000
SUMMARY:The Big Open Y! Party
DESCRIPTION:If you're attending Web 2.0 Expo\, stop by and see us on the South Park Crawl. Join Yahoo! and YDN for a chill spring evening at the Brickhouse\, home of Fire Eagle\, Y!Live\, and Yahoo! Video. Food\, beer\, DJs\, and windows open. (RSVP on Upcoming)
CATEGORIES:AFTERHOURS
LOCATION:Yahoo Brickhouse\, 500 3rd St\, San Francisco\, CA
SEQUENCE:0
UID:262a3f12cf5513f712aed0a32de22a24@toddsampson.web2-sf08.sched.org
URL:http://upcoming.yahoo.com/event/469035/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T100000
DTEND:20080424T101500
SUMMARY:Yahoo! and Open Platforms
DESCRIPTION:Keynote
CATEGORIES:KEYNOTE
LOCATION:Moscone West\, Ballroom - 3rd Level\, San Francisco\, CA
SEQUENCE:0
UID:5f7f26a22d4a040fb84e7672345d7178@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3623
END:VEVENT
BEGIN:VEVENT
DTSTART:20080424T110000
DTEND:20080424T115000
SUMMARY:Designing for a Web of Data
DESCRIPTION:Design patterns for brochureware and editorial sites are well-established. In fact\, they're so simple and formulaic that even waterfall development processes can churn them out. But what happens when you're pushing into web apps or social media?
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:b2ad1f52eae239b72dc1c6ac4e16d673@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2131
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T110000
DTEND:20080425T115000
SUMMARY:Agile Development
DESCRIPTION:It's difficult to talk about development these days without coming across references to Agile. We'll explore the broad landscape of Agile and Agile-inspired development going into detail about specific practices\, and take a look at where these approaches came from\, discuss why they're important\, and how you can start taking advantage of lessons learned.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:a0c2dd7280e4e7431f64fbf0afd5e31f@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2369
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T110000
DTEND:20080425T115000
SUMMARY:Widgets Growing Up
DESCRIPTION:Widgets are portable bits of code that are used for consumption of content and expression of your identity across the Web\, desktop\, and increasingly mobile. Widgets include games\, stock tickers\, slideshows\, utilities\, music players\, and more. If 2007 was the year of the widget\, 2008 is the year of the widget growing up.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2014\, San Francisco\, CA
SEQUENCE:0
UID:646cb4d19552a4b5ef2ffc582720f18a@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3436
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T133000
DTEND:20080425T142000
SUMMARY:Checking the "Feel" of Your UI with an Interaction Audit
DESCRIPTION:What is the "feel" of your user interface? Is it consistent or jagged? See how an audit of interactions can reveal whether your site delivers a clean\, simple\, easy-to-operate experience to your users.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2006\, San Francisco\, CA
SEQUENCE:0
UID:35e8405485bb167bae6dcd52ab039f9b@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/847
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T133000
DTEND:20080425T142000
SUMMARY:Developing Firefox Extensions/Add-Ons for Web Sites
DESCRIPTION:More and more companies and individuals are harnessing the popularity and power of Firefox's extendability. This session will walk you through the steps of setting up a development environment\, developing a simple "Hello World" add-on\, and how to deploy it to the Firefox world at large.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2003\, San Francisco\, CA
SEQUENCE:0
UID:eb5613cce60bdf90f05e80da42d05af5@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3302
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T133000
DTEND:20080425T142000
SUMMARY:Entering the World of Personal Analytics
DESCRIPTION:As users enter and then look beyond the world of user-generated content and Web 2.0\, they generate vast amounts of data. This discussion explores the possibilities\, learnings\, and likely future path of personal analytics: the analysis and management of personal data.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:d860dae401496bd37af6d86b35b6ea12@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1894
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T144000
DTEND:20080425T153000
SUMMARY:Beyond Google\, Wikipedia\, & Amazon: A Practicum on How Traditional Businesses Can Lead\, Compete & Win on the Social Web
DESCRIPTION:Companies wanting to be successful on the social web will be listening to their customers in ways they never imagined and every operating group within an enterprise will see its business rules significantly change as we move deeper into the networked economy. Hear real-world experiences highlighting the successes and failures of traditional businesses that are trying to getting right.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2014\, San Francisco\, CA
SEQUENCE:0
UID:c7aa33b93677060229845a206793aefb@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3445
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T155000
DTEND:20080425T164000
SUMMARY:How to Create Successful Unconferences\, BarCamps\, & Meetups for Almost No $$
DESCRIPTION:Learn how to tap the power of unconferences\, barcamps\, and more to drive viral marketing\, create community\, and generate business momentum-for almost no $$.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2009\, San Francisco\, CA
SEQUENCE:0
UID:f42135b4bb85d30951aa68611b294781@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/638
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T155000
DTEND:20080425T164000
SUMMARY:Web 2.0 Workflow
DESCRIPTION:The new web has become more than interaction; more than design. In this rapid-paced environment\, companies and teams need to rethink their process and methodologies to keep up to the pace. Workflow veteran Kelly Goto combines both Agile and User Centered Design (UCD) methodologies to provide you with a new arsenal of best practices to align your design and development processes.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2002\, San Francisco\, CA
SEQUENCE:0
UID:a516a4aef8d223889c99a355bdba9f07@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3670
END:VEVENT
BEGIN:VEVENT
DTSTART:20080425T155000
DTEND:20080425T164000
SUMMARY:Why Your Start-up Needs an Automated Infrastructure
DESCRIPTION:Providing efficient\, automated operations is critical to new startups. Utilizing a demonstration company running in EC2\, we'll show you what all the components of an automated infrastructure are\, how they work together to solve real problems\, and why they provide an important competitive advantage.
CATEGORIES:PANEL
LOCATION:Moscone West\, 2010\, San Francisco\, CA
SEQUENCE:0
UID:b27d1aa6fd3f2095665f8eb704aea311@toddsampson.web2-sf08.sched.org
URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1787
END:VEVENT
END:VCALENDAR